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Copenhagen
Denmark

Bob hund

Music video for Bob Hund's single "Det överexponerade gömstället". 

Insight: Music videos are usually made to complement the music, but a lot of videos are abstract images. What if a music video instead was made to literally illustrate every word that was sung? 

Solution: Experimenting with the music video format. A music video where every word sung is translated into an image.

Client: Bob Hund.

My role: Concept, art direction & editing.

Music video for Bob Hund: 'Det överexponerade gömstället'

Music video for Bob Hund's single "Det överexponerade gömstället". 

Insight: Music videos are usually made to complement the music, but a lot of videos are abstract images, adding a mood and atmosphere to the music. What if a music video instead was made to literally illustrate every word that was sung? 

Solution: Experimenting with the music video format. A music video where every word sung is translated into an image.

Client: Bob Hund

My role: Concept, art direction & editing.