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Rebranding Fredericia Furniture

A rebranding campaign for Fredericia Furniture, one of Denmark's oldest furniture producers. A new communication concept with ads, broadsheet, showroom, web and catalogue. 

Insight: In an over-designed world, it’s easy to buy yourself ”good taste”. Fredericia Furniture isn’t the safe choice. Their furniture has strong character.

Solution: Using strong statements to rebrandthe character of Fredericia Furniture's classic furniture icons. 

Client: Fredericia Furniture

Agency: Rethink

My role: Concept development & art direction.