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Copenhagen
Denmark

Girl Talk

Girl Talk: Anti-drug campaign

Animated documentary films 'Tjejsnack I-III'/'Girl Talk I-III’, a part of the anti-drug campaign 'Knark är Bajs' (roughly translated 'Drugs are crap'), shown in a web campaign and on MTV.

Insight: Documentaries about teenage drug addicts are often far away from teenagers everyday life.

Solution: Animated documentaries with teenage girls talking about their everyday lives with drugs. The conversations are about ”normal” things in a teenage girl’s life: boys, make-up, clothes – but told from the perspective how drugs affect those things.

Client: Futurniture/MTV. Directors: David Aronowitsch and Hanna Heilborn. In collaboration with Jonas Nilsson. Produced by Story.

WINNER OF GULDÄGGET 2007 SILVER/FILM, AS A PART OF THE TV CAMPAIGN KNARK ÄR BAJS

SHORTLISTED FOR KOLLA! DESIGN AWARD 2007

My role: Art direction, illustration & animation.