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Copenhagen
Denmark

Red Cross

Advert for the Danish Red Cross, to encourage people to volunteer as a "besøgsven" – a "visiting friend" to visit elderly and lonely people.

Insight: The days of  elderly and lonely people are boring and monotonous.

Solution: A visiting friend breaks the monotony. (Translation guide: Tak tak = tick tock.)

In collaboration with Mathias Caspersen and Ulla Risager. 

SHORTLISTED IN CREATIVE CIRCLE'S AURORA AWARD 2010

My role: Concept development & art direction.

The Red Cross: Visiting friend

Advert for the Danish Red Cross to encourage people to volunteer as a "besøgsven" – a "visiting friend" to visit elderly and lonely people.

Insight: The days of  elderly and lonely people are boring and monotonous.

Solution: A visiting friend breaks the monotony. (Translation guide: Tak tak = tick tock.) In collaboration with Mathias Caspersen and Ulla Risager. 

SHORTLISTED IN CREATIVE CIRCLE'S AURORA AWARD 2010

My role: Concept development & art direction.