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Tradera campaign concept

Tradera campaign concept

TV spots and billboards for the auction site Tradera.

Insight: Bidding on an auction is more than just a commercial transaction. It's about the excitement of bidding, the fear of competition, the joy of winning –  or the disappointment of losing.

Solution: Showing the world of Tradera as a hunt for your bargain, with all the emotions entailed.

Client: Tradera

Agency: Masscreation

My role: Concept development & art direction (and meticulously cutting out the miniature scenes from cardboard).